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The global population is rising, and our current food system simply isn't equipped to
handle it. We're solving the food accessibility problems of today and tomorrow with
help and ideas from amazing young people — like you.

Ketchum

(1) GRAND PRIZE Winner:
  • $50,000
  • Opportunity for mentorship with industry leaders
  • Ability to share their idea at Aspen Ideas Festival
(4) RUNNERS UP:
  • $10,000
  • Opportunity for mentorship with industry leaders
Thank you for visiting Feeding Better Futures! Voting is now closed. To learn more about how our five finalists are making a change in their community, watch their videos below. We'll announce the grand prize winner this June!
Areas of Impact
Hunger Relief
Today, 842 million — nearly 12% of the world's population — struggle with hunger. That includes 13 million kids and teenagers in America and and 2.5 million Canadians who live without secure access to food.
Currently 21% of all landfill volume is food waste. But if we were able to recover all of our wasted food, we could provide a 2,000-calorie diet to 84% of the U.S. population.
Sustainable Agriculture
By 2030, 40% of the population is projected to face absolute water shortfall. As world population grows to nine billion by 2050, the likelihood of living in a water-stressed region grows with it.
Pollinators help supply one-third of the food and beverages Americans consume, but many pollinator populations are in decline due to a loss of habitat, pollution and climate change.
Healthy soils are the cornerstone of life, yet they are increasingly rare with less than 10% of U.S. soils managed optimally today.
Dates to Know
Submissions Open
January 16 — March 5
If you’re between the ages of 13-21 you can now submit your idea with a 2-3 minute video and project summary.
Submissions Reviewed
March 5 — May 1
We're busy reviewing all your entries carefully. Stay tuned for the announcement of our 5 finalists.
Public Voting
May 1 — May 15
Rally your friends, family and classmates to vote online for their favorite solution.
Winner Announced!
June
Our grand prize winner is announced. They'll receive $50,000, be introduced to their industry mentor and get busy prepping for Aspen Ideas Festival.
Have questions? Email feeding.betterfutures@genmills.com
Rules X
The Feeding Better Futures Contest
Official Rules
NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT IMPROVE YOUR CHANCES OF WINNING.
Contest may only be entered in or from the 50 United States, the District of Columbia and Canada (excluding the Province of Quebec) and entries originating from any other jurisdiction are not eligible for entry. This Contest is governed exclusively by the laws of the United States and Canada. You are not authorized to participate in the Contest if you are not located within the 50 United States (or the District of Columbia) or Canada (excluding the Province of Quebec).
1. How to Enter: To enter "The Feeding Better Futures Contest" ("Contest"), go to www.feedingbetterfutures.com ("Sponsor's Site"), read the Official Rules, complete the online entry form (including your name, mailing address, phone number, birth date (including age) and email address), upload your video submission ("Video") or photo submission (“Photo”) which responds to the Challenge below with respect to one or more of the following Challenge Areas:
You can capture your Video at home or even onsite where your Project is taking place.
All entry information, Projects, and Videos or Photos (and any subsequent videos/photos, presentations and/or other materials submitted in connection with this Contest) shall be collectively referred to herein as the "Submissions" or each as a "Submission." Submissions must comply with the Guidelines and Restrictions defined below. Sponsor reserves the right to cancel or modify this Contest in the event an insufficient number of entries are received that meet the minimum judging criteria. Limit one (1) Submission per person/per email address.
By entering, each entrant (or entrant's parent or legal guardian if such entrant is a minor in his/her jurisdiction of residence) warrants and represents the following with respect to his or her Submission: (a) entrant is the sole and exclusive owner of the Submission; (b) the Submission will not infringe on any rights of any third parties; and (c) any third parties appearing in the Submission or their parent/legal guardian if a minor have given entrant appropriate consent to be filmed and used as permitted herein. Sponsor reserves the right to request third party releases from any third party included in any Submission at any time. Failure to produce fully executed third party releases (if applicable) may result in disqualification of the Submission, in Sponsor's sole and absolute discretion.
Providing a Submission constitutes entrant's consent (or entrant's parent or legal guardian's consent if a minor) to grant Sponsor a royalty-free, irrevocable, perpetual, non-exclusive license to use, reproduce, modify, publish, create derivative works from, and display such Submission in whole or in part, on a worldwide basis, and to incorporate it into other works, in any form, media or technology now known or later developed, including but not limited to on any and all Internet media, including Sponsor's web sites and properties and social networking sites (i.e., Facebook, YouTube, Twitter, Instagram, Pinterest, Snap etc.), for any legal purpose whatsoever.
All entrants must have a valid email address. No automated entry devices and/or programs permitted. All entries, including Submissions, become the sole and exclusive property of the Sponsor and receipt of entries will not be acknowledged or returned. Sponsor is not responsible for lost, late, illegible, stolen, incomplete, invalid, unintelligible, postage-due, misdirected, technically corrupted or garbled entries, which will be disqualified, or for problems of any kind whether mechanical, human or electronic. Only fully completed entry forms are eligible. Proof of Submission will not be deemed to be proof of receipt by Sponsor.
2. Start/End Dates: Contest entry period begins at 7:00:00 AM Eastern ("ET") on January 16, 2018 and ends at 11:59:59 PM ET on March 5, 2018 ("Contest Period").
3. Eligibility: Participation open only to legal residents of the fifty (50) United States, the District of Columbia and Canada (excluding the Province of Quebec), who must be at least 13 years of age but no older than 21 years of age as of date of entry. Void outside of the 50 United States and the District of Columbia, in the Province of Quebec and where prohibited, taxed or restricted by law. Employees, officers and directors of General Mills, Inc. ("Sponsor"), Do Something, Inc., and their respective parent companies, subsidiaries, affiliates, partners, advertising and promotion agencies, manufacturers or distributors of Contest materials and their immediate families (parents, children, siblings, spouse) or members of the same household (whether related or not) of such employees/officers/directors are not eligible to enter. You are not authorized to participate in the Contest if you are not located within the United States, the District of Columbia, or Canada (excluding the Province of Quebec). Subject to all applicable federal, state, provincial, territorial and local laws and regulations.
4. Submission Guidelines and Content Restrictions: By entering, each entrant agrees that his or her Submission conforms to the Submission Guidelines and Content Restrictions as defined below (collectively, the "Guidelines and Restrictions") and that Sponsor, in its sole discretion, may remove any Submission and disqualify an entrant and/or Submission from the Contest if it believes, in its sole discretion, that the entrant's Submission fails to conform to these Guidelines and Restrictions.
Submission Guidelines:
  • The Submission must be at least two (2) minutes in length but no longer than three (3) minutes in length.
  • The Submission must be primarily in English.
Content Restrictions:
  • The Submission must not contain material that violates or infringes any rights of any other party, including but not limited to copyright, trademark, privacy, publicity or any other intellectual property rights;
  • The Submission must not disparage Sponsor or any other person or party;
  • The Submission must not contain material that is inappropriate, indecent, obscene hateful, tortious, defamatory, slanderous or libelous;
  • The Submission must not contain material that promotes bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, gender, religion, nationality, disability, sexual orientation or age;
  • The Submission must not contain material that is unlawful, in violation of or contrary to the laws or regulations of the United States or Canada or of any jurisdiction where Submission is created.
  • The Submission cannot promote illegal drugs or firearms (or the use of any of the foregoing), or any activities that may appear unsafe or dangerous, or any particular political agenda or message;
  • The Submission must be consistent with the image and values of Sponsor and be consistent with and satisfy the purpose of the Contest.
Each entrant acknowledges that other entrants may have used ideas and/or concepts in their Submission that may be similar in idea or concept to what is included in entrant's Submission. Each entrant understands and agrees that he/she shall not have any claim against any other entrant or Sponsor arising out any such similarity or be entitled to any compensation because of any such similarity. Sponsor's decisions are final and binding in all matters relating to this Contest, including, but not limited to, interpretation and application of these Official Rules. By entering this Contest, each entrant (or his/her parent or legal guardian if such entrant is a minor) is deemed to have accepted these Official Rules and fully and unconditionally agree to be bound by these Official Rules and the decisions of the Sponsor and judges, which will be final and binding in all matters relating to the Contest.
5. Finalist Selection: On or about March 5, 2018, all eligible Submissions will be judged by members of Sponsor's leadership team ("Sponsor's Leadership Panel') based on the following equally-weighted judging criteria ("Judging Criteria"): (a) Creativity of Submission; (b) Potential Impact on the Challenge; (c) Applicability to real world implications; and (d) Idea innovation. In the event of a tie, the highest score in the Potential Impact on the Challenge category will determine the Finalist (subject to confirmation). Five (5) Finalist Submissions will be selected (each a "Finalist") based on the Judging Criteria and eligible for Grand Prize Voting Round (defined below). Potential Finalists will be notified via email on or about March 15, 2018. Potential Finalists must respond to Sponsor within five (5) calendar days of notification or their status as a Finalist may be forfeited and awarded to the Submission with the next highest score. All potential Finalists may be required to sign and return, where legal, an Affidavit or Declaration of Eligibility, Liability/Publicity Release and/or rights transfer document (collectively, "Affidavit/Release") within five (5) days of notification of their Finalist status. If any potential Finalist is considered a minor in his/her jurisdiction of residence, Affidavit/Release must be signed by his/her parent or legal guardian. Potential Finalists will also be required to provide Sponsors with the contact information of their parent or legal guardian, if they are a minor in their jurisdiction of residence, or the contact information of their mentor, if they are the age of majority in their jurisdiction of residence.
6. Grand Prize Voting Round: Each Finalist will be eligible for the Grand Prize Voting Round. During the Grand Prize Voting Round, each Finalist's Grand Prize Voting score will consist of 25% Public Voting and 75% Judging Panel Voting in accordance with the following terms. The Submission with the highest combined Public Voting (25%) score and Judging Panel Voting (75%) score will be deemed to be the Grand Prize winner of the Contest (subject to confirmation).
  • Grand Prize Public Voting (25%): The Five (5) Finalist Submissions will be posted on Sponsor's Site to be voted on by the public during the public voting period ("Public Voting Period"), which begins on May 1, 2018 at 7:00:00 AM ET and ends on May 15, 2018 at 11:59:59 PM ET (the "Public Voting Period"). Voters can vote for a Submission by voting for a Finalist Submission based on the following public voting criteria: (a) Innovation of idea and (b) Potential Impact on feeding the world. Limit one (1) vote for per person per day throughout the Public Voting Period. Multiple voters are not permitted to share the same account or email address. Any attempt by any voter to submit more than the stated number of votes by using multiple/different email addresses, identities or any other method will void that voter's vote. The use of robotic or automatic devices for voting is prohibited, and Sponsor reserves the right to nullify any and all such votes and to disqualify from voting the responsible individual. Entrants are prohibited from obtaining votes by any fraudulent or inappropriate means, including engaging in vote-farming or vote-exchanges or offering prizes or other inducements to members of public, as determined by Sponsor, in its sole discretion and Sponsor reserves the right to nullify any and all such votes and to disqualify from Contest the responsible entrant. A Finalist's Grand Prize Public Voting score will count 25% to his or her total Grand Prize score.
  • Grand Prize Judging Panel: On or about May 21, 2018, the five (5) Finalist Submissions will be judged by Sponsor's Leadership Panel. All Finalist Submissions will be judged based on the following equally-weighted judging criteria ("Judging Criteria"): (a) Impact of Project (25%); (ii) Strength of Presentation in video (25%); and (iii) Creativity (25%). A Finalist's Grand Prize Judging Panel score will count 75% to his or her total Grand Prize score.
Prizes
  • One (1) Grand Prize: One (1) Grand Prize winner will receive fifty thousand dollars ($50,000) (U.S.) in the form of a check to further his or her idea or project or to further his or her education. Approximate Retail Value ("ARV") of Grand Prize: $50,000 (U.S.)/$64,288,84CDN.
  • Four (4) Finalist Prizes: Each Finalist winner will receive ten thousand dollars ($10,000) (U.S.) in the form of a check to further his or her idea or project or to further his or her own education. ARV of each Finalist Prize: $10,000 (U.S.)/$12,857.77CDN.
As a condition of accepting and/or being considered for the Grand Prize or a Finalist Prize, each potential Finalist winner (and his or her parent or legal guardian if a minor) may be required to travel to and participate in certain media days and events at places, dates and times to be determined by Sponsor in its sole and absolute discretion. If any media days or events are scheduled, as determined by Sponsor in its sole and absolute discretion, they would tentatively be scheduled to take place between June 10, 2018 and June 20, 2018. Travel to any media days or events to be provided and arranged by Sponsor in its sole and absolute discretion. Finalists and travel companions are solely responsible for obtaining valid passports and any other documents necessary for travel out of their country (if applicable).
Total ARV of all prizes combined: $90,000 (U.S.)/$115,719.91CDN. Prizes are non-transferable. No substitutions or cash redemptions. In the case of unavailability of any prize, Sponsor reserves the right to substitute a prize of equal or greater value. All unspecified expenses are the responsibility of winners. Limit one (1) Grand Prize and one (1) Finalist Prize per person.
Tax Gross-Up Payment: In addition to the prize awarded to the Grand Prize and Finalist Prize winners, the Grand Prize and Finalist Prize winners will also receive a single cash payment in the form of a corporate check which is intended to assist with any federal, state/provincial, or other tax obligations related to the Grand Prize and the Finalist Prizes (the "Tax Gross-Up Payment"). The amount of Tax Gross-Up Payment will be computed based upon the actual retail value of the applicable prize and assuming that the Grand Prize winner's combined tax rate for all federal, state, and other tax obligations related to such prize is 33%. The Tax Gross-Up Payment is intended to assist with any federal, state/provincial, or other tax obligations related to the applicable prize. The Tax Gross-Up Payment may not be sufficient to cover a winner's entire tax liability related to winning the applicable prize. Sponsor will comply with all tax reporting requirements, including a Form 1099-MISC issued to the winners, if applicable.
7. Notification: Potential Grand Prize and Finalist winners will be notified in person or via e-mail on or about June 1, 2018. All potential winners may be required to sign and return, where legal, an Affidavit or Declaration of Eligibility, Liability/Publicity Release and/or rights transfer document (collectively, "Affidavit/Release") within five (5) days of prize notification or notification of their Finalist status. If any potential winner is considered a minor in his/her jurisdiction of residence, Affidavit/Release must be signed by his/her parent or legal guardian. Additionally, potential winners may be required to submit releases from any and all third parties appearing in their respective Submissions. If any potential winner cannot be contacted within five (5) calendar days of first notification attempt, if any prize or prize notification is returned as undeliverable, if any potential winner rejects his/her prize or in the event of noncompliance with these Contest rules and requirements, such prize will be forfeited and may be awarded to the Submission with the next highest score. Upon prize forfeiture, no compensation will be given.
8. Conditions: Submissions may be cut, edited, reformatted, rearranged, combined with other materials and/or otherwise modified, in Sponsor's sole and absolute discretion. Any and all federal, state, provincial and local taxes are the sole responsibility of the winners. Participation in Contest and/or acceptance of prize constitutes each winner's permission (or winner's parent or legal guardian's permission if a minor) for Sponsor to use his/her name, address (city and state or province/territory), likeness, photograph, picture, portrait, voice, biographical information, Submission and/or any statements made by each winner regarding the Contest or Sponsor for advertising and promotional purposes without notice or additional compensation, except where prohibited by law. By participating, entrants and winners (as well as their parents or legal guardians if a minor) agree to release and hold harmless Sponsor, Do Something, Inc. and their advertising and promotion agencies and their respective parent companies, subsidiaries, affiliates, partners, representatives, agents, successors, assigns, employees, officers and directors (collectively, "Released Entities"), from any and all liability, for loss, harm, damage, injury, cost or expense whatsoever including without limitation, property damage, personal injury and/or death which may occur in connection with, preparation for, travel to, or participation in Contest, or possession, acceptance and/or use or misuse of prize or participation in any Contest-related activity and for any claims based on publicity rights, defamation, invasion of privacy, copyright infringement, trademark infringement or any other intellectual property-related cause of action. Entrants who do not comply with these Official Rules, or attempt to interfere with this Contest in any way shall be disqualified. Sponsor is not responsible if Contest cannot take place or if any prize cannot be awarded due to travel cancellations, delays or interruptions due to acts of God, acts of war, natural disasters, weather or acts of terrorism.
9. Additional Terms: Any attempted form of entry other than as set forth in Section 1 above is prohibited; no automatic, programmed; robotic or similar means of entry are permitted. Released Entities are not responsible for technical, hardware, software, telephone or other communications malfunctions, errors or failures of any kind, lost or unavailable network connections, web site, Internet, or ISP availability, unauthorized human intervention, traffic congestion, incomplete or inaccurate capture of entry information (regardless of cause) or failed, incomplete, garbled, jumbled or delayed computer transmissions which may limit one's ability to enter the Contest, including any injury or damage to participant's or any other person's computer relating to or resulting from participating in this Contest or downloading any materials in this Contest. Sponsor reserves the right, in its sole discretion, to cancel, terminate, modify, extend or suspend this Contest should (in its sole discretion) virus, bugs, non-authorized human intervention, fraud or other causes beyond its control corrupt or affect the administration, security, fairness or proper conduct of the Contest. In such case, Sponsor will select the winners from all eligible entries received prior to and/or after (if appropriate) the action taken by Sponsor. Sponsor reserves the right, at its sole discretion, to disqualify any individual it finds, in its sole discretion, to be tampering with the entry process or the operation of the Contest or web site. Sponsor may prohibit an entrant from participating in the Contest or winning a prize if, in its sole discretion, it determines that said entrant is attempting to undermine the legitimate operation of the Contest by cheating, hacking, deception, or other unfair playing practices (including the use of automated quick entry programs) or intending to annoy, abuse, threaten or harass any other entrants or Sponsor representatives.
CAUTION: ANY ATTEMPT BY AN ENTRANT TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.
In the event of a dispute as to any Submission, the authorized account holder of the email address used to register will be deemed to be the entrant and must comply with these Official Rules. The "authorized account holder" is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Each entrant may be required to show proof of being an authorized account holder.
10. Limitation of Liability; Disclaimer of Warranties:
IN NO EVENT WILL THE RELEASED ENTITIES BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL OR PUNITIVE DAMAGES ARISING OUT OF YOUR ACCESS TO AND USE OF THE SITE, AND/OR DOWNLOADING FROM AND/OR PRINTING MATERIAL DOWNLOADED FROM ANY WEBSITES ASSOCIATED WITH THE CONTEST. WITHOUT LIMITING THE FOREGOING, THIS CONTEST AND ALL PRIZES ARE PROVIDED "AS IS" WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT. SOME JURISDICTIONS MAY NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES OR EXCLUSION OF IMPLIED WARRANTIES SO SOME OF THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU. CHECK YOUR LOCAL LAWS FOR ANY RESTRICTIONS OR LIMITATIONS REGARDING THESE LIMITATIONS OR EXCLUSIONS.
11. Disputes; Governing Law.

The parties waive all rights to trial in any action or proceeding instituted in connection with these Official Rules, including, without limitation, the Contest. Any controversy or claim arising out of or relating to these Official Rules and/or the Contest shall be settled by binding arbitration in accordance with the commercial arbitration rules of the American Arbitration Association. Any such controversy or claim shall be arbitrated on an individual basis, and shall not be consolidated in any arbitration with any claim or controversy of any other party. The arbitration shall be conducted in the State of New York, City of New York.

THESE OFFICIAL RULES AND THE INTERPRETATION OF ITS TERMS SHALL BE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH THE LAWS OF THE STATE OF NEW YORK, UNITED STATES WITHOUT REGARD TO ITS CONFLICTS OF LAWS RULES. For any matters which are not subject to arbitration as set forth in these Official Rules and/or in connection with the entering of any judgment on an arbitration award in connection with these Official Rules and/or the Contest, the parties irrevocably submit and consent to the exclusive jurisdiction and venue of the state and federal courts located in or closest to the County of New York in the State of New York. The parties agree not to raise the defense of forum non conveniens.
12. Use of Data: Sponsor will be collecting personal data about entrants online, in accordance with its respective privacy policies. Please review the Sponsor's privacy policy at http://www.generalmills.com/en/Company/privacy-policies/privacy-policy-US (for US entrants) and at www.generalmills.ca/en-CA/Company/privacy-policy (for Canadian entrants). By participating in the Contest, entrants hereby agree to Sponsor's collection and usage of their personal information and acknowledge that they have read and accepted Sponsor's privacy policy.
13. List of Winners: To obtain a list of winners, send a self-addressed, stamped envelope by August 30, 2018 to: Feeding Better Futures, General Mills, 1 General Mills Blvd, Golden Valley, MN 55426. Canadians may omit return postage.
14. Sponsor: General Mills, Inc., 1 General Mills Blvd, Golden Valley, MN 55426.
Details X

Promotion Dates

  • Promotion

    Start: 

    December 20, 2017 @ 01:40 am (US/Eastern)

    End: 

    July 01, 2018 @ 12:00 am (US/Eastern)
  • Submissions

    Start: 

    December 20, 2017 @ 01:40 am (US/Eastern)

    End: 

    March 06, 2018 @ 12:00 am (US/Eastern)
  • Voting

    Start: 

    May 01, 2018 @ 07:00 am (US/Eastern)

    End: 

    May 16, 2018 @ 12:00 am (US/Eastern)

Eligibility

You must be at least 13 years old to enter

Prizes

Ketchum

Enter Now: X